The Who # 12 Their Money

by Regis Boff

Much of my career, such that it was, depended upon the reasoning that rock bands needed their money defended. It would be hard to argue that I was not good at it.
I watched ticket prices grow over the years. I can remember shouting arguments over raising The Who’s ticket price from sixteen to seventeen dollars, one dollar.
Thinking back on it now, we taxed the kids based on how much they loved art. And it was art.
There was also some formula involved that was always hard to describe. The pain of the price diminished as the size of the venue increased. It was almost as though the fans did not mind getting fucked as long as tons of others did too.
When The Who reached the point when they could play as many stadiums in each city as they wanted, the morality of ticket pricing utterly vanished and was replaced seamlessly with making certain that we did not cheat whole cities out of an opportunity to see them play.
Through it all, I remained loyal to their money.